“Pioneers make rules.”
Hi
Art director at Leo Burnett.
Dunkin’
Dunkin’ Socials
Misc Dunkin Socials.
Rite Aid
It Means More.
Dunkin’
Dunkin’ ICED
Dunkin’
WRAPS
Rice Krispies Treats
Treat. Eat. Compete.
Nutrigrain
Set Your Own Bar.
Monogram
“Monogram Mixtape.”
Awards: Bronze Addy
Monogram is a cannabis company owned and operated by Jay Z. This campaign aims to use his influence in pop culture and in music to promote his new cannabis line. Featuring a Mixtape curated by Jay Z himself featuring popular artists. Certain songs are made for certain strains and the mixtape can be downloaded by scanning the QR code on the joint packs or above a festival via drones.
I PAINTED THESE.
Apple
“Listen Different.”
Listen Different is a campaign targeting music lovers and promoting Apple Muscis new Spatial audio mixes featuring popular artists as well as the chance to take part in an Apple music concert featuring The Weeknd and San Franciscos famous Symphony. To get users to listen to more of their favorite artists on Apple Music, the top percentage of listeners will get a special invite to attend The Weeknds concert with the San Francisco Symphony that will be recorded as well as turned into a short documentary.
Audio Booth for pop up where consumers can hear the difference between a stereo mix and a Spatial audio mix.
Pop Up event with Audio Booth
Banners for Spatial Audio Concert with The Weeknd and the San Francisco Symphony.
Concert with The Weeknd featuring the San Francisco Symphony.
Freestyle Libre 2
“No More Pricks.”
No More Pricks is a campaign for Abbott’s Freestyle Libre 2 Glucose monitor. Diabetics need to check their blood sugar constantly throughout the day and up until recently the only way to do so was to “prick” their fingers with little needles in order to draw blood. The Freestyle Libre 2 allows the user to check their blood sugar as many times as they want with zero pricks making life easier and more comfortable. Lets be real, who likes a little prick anyways.
I PAINTED THESE TOO.
Jaden Smith x Grailed
“JADED.”
Jaded by Jaden Smith for Grailed was born out of a love for fashion and sustainability.
Shown at Milan, Paris and New York Fashion Week, each collection was conceived by Jaden using pre-existing listings on Grailed. As the world’s first fashion collection with zero production waste, we hope that you feel good about wearing Jaded as we did about creating it.
Art Director: Tyler Aguilera
Copywriter: Lucia Zhang
JADED by Jaden
Case study
Disney+
“More than a streaming service.”
More than a streaming service is a campaign promoting Disney+ and its new Marvel shows. The campaign infiltrates the lives of Marvel fans bringing the show to them. Wildpostings of the Flag Smashers logo from The Falcon and The Winter solider with a QR code that when scanned leads users to a microsite to earn rewards and see behind the scenes footage. A digital billboard near areas with lots of foot traffic with a clock and Ms. Minutes fom the Loki series interacts with people passing by. The clock is going in reverse and is synchronized with famous clocks around the world such as Big Ben and Grand Central station that will all go in reverse at the same time. A Wandavision pop up that is an all black and white ice cream shop completely Westview and 50s themed with black ice cream.
Wandavision Ice Cream pop up
Inside the Wandavision Ice Cream pop up
All black ice cream sold at the Pop up
Wildposting with QR code
Wildposting with QR code
Microsite landing page for wildposting QR codes.
I ALSO PAINTED THESE.
Hyundai
“The Legend Returns.”
The legend returns is a campaign for Hyundai celebrating where its been but also where they’re headed. The campaign uses the fully electric Hyundai Grandeur concept car to promote the new line of EVs Hyundai will introduce in 2022. The campaign partners with Nintendo to create a mobile Hyundai version of a classic 80s racer game that continues into an 80s Hyundai pop up “Barcade”. The last extension is to collaborate with artist Daniel Arsham and have him create a one of a kind sculpture of the Grandeur to be seen in Art Galleries and museums.
Brochure for Grandeur Sculpture at the MoMA
Barcade
Nike
Space Hippie
Nike
“Train Anywhere.”
Train anywhere is not only the name of the campaign but the entire idea itself. The idea is that users could essentially train anywhere using the Nike Trainers club app from the comfort of their own homes and still get the quality training that every athlete needs.
Volkswagen
“Think BIG.”
Inkkas
“The Natural Choice.”
Social Media Beats Campaign
In order to get people to listen to some of the beats I make, I made videos where it seemed as if famous rappers were freestyling over my beats and posted them to social media.
The posts were shared, liked and commented on more than anything I have ever posted on social media.
Studio Sessions
Studio Session
Studio Session
